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Tag Fine Arts.

Contemporary Art Dealers & Publishers

Web Design, Web Development, Magento, Ecommerce


TAG Fine Arts is a contemporary art dealer and publisher based on Upper Street, Islington. Since launching in 2006, they have represented emerging and established contemporary artists through a programme of exhibitions, commissions, major publishing projects, and collaborations with museums and non-commercial institutions.

TAG was in need of a website revamp and upgrade, running on the older (and no longer supported) Magento 1.9 ecommerce platform – with a WordPress blog. Lilo met with the management of TAG to discuss all their needs, and we recommended an upgrade to the latest version of Magento 2 while keeping the blog on WordPress.


Web Design, Web Development, Magento, Ecommerce

Magento , PHP, HTML / CSS, JavaScript / jQuery


The Brief.

A migration from Magento 1.9 to Magento 2 was initiated. TAG wanted to keep the original look and feel of their website, with minor design tweaks to improve the overall atmosphere and usability.

An SEO-friendly setup was also initiated. With the shift to a new setup, time was taken to clean up obsolete content, with relevant redirects ensuring that all old links still work.

Other Features

— Custom stock functionality
— The ability to create multiple wishlists on one account
— Automatic free shipping for UK residents, based on geo-location functionality
— Mailchimp integration to help grow their newsletter userbase
— Integration of WordPress blog


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