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Minimal, Eclectic & Timeless Bags for Modern Women

Web Design, Web Development, Ecommerce, Magento


HEIO is a start-up company specialising in minimal, eclectic and timeless bag designs for modern women. The inspiration for the bags come from the beautiful singularities of the world’s different places.

HEIO’s brand of leather handbags are sold both online and to wholesalers. HEIO approached Lilo for the design and development of this new e-commerce site. The design itself has been strongly based on the company’s logo and branding.


Web Design, Web Development, Ecommerce

Magento, PHP, HTML / CSS, JavaScript / jQuery

UK Based / Global

The Brief.

HEIO’s requirements were for the design and development of a clear and user friendly website, with a unique design. The site’s shopping experience is simple and engaging, while being a journey with a slightly different feel from the typical online shopping process.

In order to meet HEIO’s creative and functional requirements, a Magento e-commerce solution was implemented. The result is a visually-appealing home page displaying full-screen images, which highlights the product range.

HEIO was featured on The Apprentice UK – Season 12, episode 4 (October 27, 2016).

Other Features

— A pre-registration landing page with registration form, that displayed until the site launched
— Different pricing structure for “founding customers” (those who registered before launch)
— Sharing items on social media
— A “stock status” indicator
— Payment gateway integration
— Responsive design


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