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Observations, Opinions, News & Events


Guide to Digital Marketing

Not sure whether Digital Marketing is for you? Read on to find out everything you need to know.


Does Aggressive Marketing Work During the Pandemic?

A guide to online marketing techniques during this pandemic.


How to Improve Your Local Rankings

Our in-depth guide on how you improve your local search rankings, and potentially increase leads and improve sales.


COVID-19 Company Update

It's business as usual for Lilo during these troubled times - for your convenience.


Steps to Creating a Solid Marketing Funnel for your Business

Running a Software as a Service (SaaS) company requires excellent advertising to attract the right leads. These leads also need […]


Power your business with email marketing automation

Email is one of the most effective marketing strategies there is. It can generate $42 for every $1 spent ,which is a 4200% Return on Investment (ROI). 


Importance of Core Web Vitals for your SEO

In order for a website to be rewarded for page experience by Google, it would have to pass three metrics, collectively called Core Web Vitals. Here's a full breakdown of what exactly these metrics are, why they're important for successful online business and how to pass them.


How Long Does it Take to Design and Build a Website?

Do you think you might have unrealistic expectations when it comes to your website build? Read on to find out which factors influence the time it takes to design and build a website.


Google’s November 2021 Spam Update is Underway

It's been confirmed that Google has started rolling out a new algorithm update as of 3 November. The rollout will take a week to complete and is said to be targeted at fighting search engine spam.


Facebook: A Wasteland for Marketing? 

With nearly 3 billion monthly users, it seems safe to say that using a Facebook Business Page will expand your web presence and increase your brand's visibility, but stats show that engagement levels have been decreasing since 2013.  


A Guide to Effective Copywriting that Increases Sales

Find out the importance of different types of copywriting you can leverage to increase your website sales.


The Dos and Dont’s of Content Promotion

Follow our advice to discover the dos and don'ts for your content marketing strategy.


How has UX Evolved to Become the Forerunner of Design?

UX Design’s focus is to ensure the user gets the best experience possible out of a product once it’s in their hands. We take a look at how UX design can make or break a product.


Our Covid19 Satus. More